Have You Herd?! SALT Beer Factory and Big Potato Games Launch the World’s First Board Game Beer, a Brand New Herd Mentality India Pale Lager.
SALT Beer Factory has teamed up with Big Potato Games to bring a brand new India Pale Lager trotting into the world inspired by their smash hit party game, Herd Mentality. As the world’s first board game beer, it’s crisp, refreshing and ready to round up the herd for a top notch game night.
Clocking in at 4.5% ABV, the Herd Mentality India Pale Lager is brewed with Citra hops, giving it a clean profile with subtle hints of stone fruit and blackcurrant. It’s light on haze, easy to sip and, as the can proudly declares, truly like no udder.
And that’s not all. Every can includes a QR code that unlocks a free digital mini version of Herd Mentality. Drinkers can crack open a can, scan the code and jump straight into a quick round to see who’s thinking like the herd and who’s drifting off into the long grass.
“Our goal has always been to light up the moments we spend together, and Herd Mentality has done that brilliantly around tables everywhere,” said Becky McKinlay, Head of Marketing at Big Potato Games. “Partnering with SALT to craft a beer made for sharing feels like the perfect collab.”
SALT Beer Factory, known for their progressive brewing styles, were just as keen to get in on the action. “At SALT we are constantly wanting to innovate and not settle for the ordinary. Partnering with the incredible Big Potato Games has given us the opportunity to do something genuinely different, and that’s exactly what excites us, and hopefully customers nationally.” said their Sales Director, Richard Nelson.
Where to buy
Herd Mentality India Pale Lager is available now through SALT’s online shop in 440ml cans here.
About SALT Beer Factory
We are SALT. Named after the pioneering industrialist who built the textile mill village we first called home. Built on the same progressive values as our hometown, innovation and adventure are woven into the fabric of all that we do. We create great craft beer for everyone and do it our way. It’s in our nature.
About Big Potato Games
Big Potato is an independent board games company hailing from Shoreditch, London. They make super-simple party games that are easy to learn and quick to play. Best-sellers include Herd Mentality, The Chameleon and P for Pizza. Founded in 2014 by three friends, Big Potato now designs, manufactures and distributes its games in over 35 different countries.