We’re once again teaming up with the incredible team at Seven Clean Seas - the world’s first-ever ocean clean-up organisation. Following the success of our first collaboration beer ‘The Final Straw’ in 2022, we’re joining forces once again to do our bit to combat plastic pollution in our seas.
In comes ‘Seven Juicy Seas’.
Each can purchase will amount to 10 plastic bottles being removed from the sea. How, you ask? SALT will donate a portion of the proceeds to Seven Clean Seas for every purchase, which will then be used by the many teams across the globe that are working hard to eliminate waste from our waters.
We are ecstatic to partner up with Seven Clean Seas once again after a successful first round and are excited to go bigger and better to raise even more to help clean up our oceans.
Let’s dive into the stats, shall we?
- According to the Sustainable Agency, 91% of the world’s plastic waste is NOT recycled
- Our last collaboration, The Final Straw, helped recover over 19,000kg of plastics, totalling over 2,000 hours of plastic waste management
- Each can of ‘Seven Juicy Seas’ sold will remove 10 plastic bottles from the sea
On the collaboration, SCS founder Tom Peacock-Nazil said “We are thrilled to be working with SALT again on Seven Juicy Seas. A brilliantly brewed beer with aims to help a fantastic cause.”
Managing Director at SALT Brewery, Edd Simpson says “After such a successful first collaboration with a brilliant outcome, we couldn’t wait to get going on a second beer and campaign with the team at Seven Clean Seas”.
Founded in 2018 by Tom and Pam, what started as a public beach clean-up in Singapore, collecting 3,500kg of waste by 31 brilliant volunteers, is now a whopping 91 crew member operation who, so far, have removed 5,272,892kg of waste from our ocean.
With teams across the globe, the company are just getting started, and we’re thrilled to be a part of their journey.
Ok ok, sounds great but what does the beer taste like?
We’ve packed this hazy IPA full to the brim with 'C' hops. Included in the gang are Citra, Cascade, Chinook + friends. These hops bring out tons of citrus, stone fruit and tropical punch flavours. At 5%, it’s the perfect smooth, sessionable, impactful beer. By buying it, you’re not just sipping on a delicious SALT beer, you’re contributing to the clean-up of our seas.
Want to get your hands on this little can of magic? Seven Juicy Seas will be available to buy from June 2025 on our webshop www.saltbeerfactory.co.uk, and on draught at selected bars and pubs across the UK.
To learn more about the Seven Juicy Seas campaign, please contact us at marketing@saltbeerfactory.co.uk
For product/stockist enquiries, please contact sales@saltbeerfactory.co.uk