In a year already fizzing with excitement, SALT is thrilled to announce the second instalment in our partnership with citrus legends, Hooch - to help celebrate the 30th anniversary of their iconic alcopop drink.
Tell me about the beer
Introducing ‘Second Squeeze’, a special edition 440ml can that’s sharper, zestier, and ready to steal the show all summer long.
Following the buzz of our first sell-out collaboration can, SALT and Hooch are turning up the volume with a 6% hazy sour beer that doubles down on nostalgia and flavour. With a nod to the classic Hooch citrus kick and a supersized sour punch from the brewing team at SALT, Second Squeeze brings a bold new twist to the party.
And the special edition can looks as bold as it tastes; with the iconic 90s Lemon Head back on pack to grab attention on the shelf and behind the bar. The Lemon head isn’t the only 90s icon involved with Bez from Happy Mondays joining the party, as two 90s icons reunite to celebrate this launch on Hooch and SALT socials.
Our partnership with Hooch
Rich Nelson, Sales Director at SALT, said: We loved working with the team from Hooch (and of course the brilliant Bez) last year, so when we had the chance to team up again, and really double down with cranked up sharpness and even more lip-smacking lemon, of course we had to take it.
“We really took on board some of the comments our fans made last year about wanting more lemon, and we think we’ve over-delivered with this outrageously lemony and sharp sour beer that has to be tried to be believed."
Jacob Barrett, Product Manager at Global Brands, said: “We’re back at it again with the legends at SALT. We twisted your lemons last time, now we’re back to squeeze every last drop with this brand-new beverage, featuring an even punchier lemon kick.
“At Hooch, we’re all about shaking things up and pushing boundaries in the drinks category to give our fans something new to get excited about. The brand turning thirty is a massive deal so it’s only right we team up with SALT again on this limited-edition collab. This time, we’ve dialled up the lemon and the strength, just like our drinkers asked for, to create the ultimate summer sipper. It’s bold, it’s refreshing, and just like a summer fling, it won’t be around forever, so grab it while you can!”
Where can I get it?
Launching in Morrisons nationwide from 14th July, Second Squeeze is also available in 440ml cans online via the SALT webstore at a price of £4.00 per can and a multi-buy offer of £36.00 for a full beer case. For our pub-lovers, this 6% Lemon Sour is available in keg format - pouring at select on-trade venues, including SALT Taps and Ossett Brewery locations.
Whether you're cracking open a can in the sun or hitting your favourite bar, Second Squeeze is brewed to be the highlight of the summer session.
To purchase a can of Second Squeeze online now, head to: https://www.saltbeerfactory.co.uk/products/second-squeeze-6-0-lemon-sour-hooch
For more information, or to enquire about stocking this beer at your venue, please contact our sales team on sales@saltbeerfactory.co.uk
ABOUT SALT BEER FACTORY
Named after the pioneering industrialist who built the UNESCO village of our home in Saltaire, SALT was founded in 2018 by owner Jamie Lawson with a mission to unify heritage and modern brewing. Despite its relative youth, SALT is taking the craft beer world by storm and has now become an award-winning brewery and renowned household name across the UK.
ABOUT GLOBAL BRANDS
Global Brands was founded by entrepreneur Steve Perez in 1997. Since then, the organisation’s grown to become a global producer and distributor of many of the UK’s most iconic drinks brands, as well as emerging and innovative brands new to the UK market.
With an extensive portfolio of brands including VK, Hooch, Reef, Franklin & Sons and many more, Global Brands has a drink for every occasion.
For more information, visit www.globalbrands.co.uk