Bringing '90s back, this is a collaboration brew you definitely don't want to miss.
We at SALT, have partnered up with the iconic brand Hooch to launch a new 4.0% Lemon Infused Pale Ale "Twisting My Lemon Man" that seamlessly blends a taste of nostalgia with bold, craft expression. Exclusively for Summer '24.
Think bright, zesty flavours paired with a well-crafted pale ale base, to give you an Outrageously Refreshing beer that will have you reaching for more.
Powered by the same values and beliefs, this exciting partnership and cultural mash-up brings a whole new meaning to the craft beer world. Backed by the '90s music icon, Bez from Happy Mondays, this innovative lemon brew captures the same throwback energy as the music that inspired it.
Hooch is the good-time, no stress, original alcoholic lemon brew. It began life in the 90s – totally shaking up the scene. Relaunched in 2012, it's a beloved classic for generations old and new. Part of Global Brands.
Jacob Barrett, Brand Manager at Hooch, commented: “Never before has an alcopop cross-collaborated to create a flavoured beer. ‘Twisting My Lemon Man’ takes the stand-out elements from each product; the juicy and refreshing flavour of Hooch, blended with the bold brewing style of SALT".
Bez commented on the launch: “I’m buzzin’ to be part of this collab. ‘Twisting My Lemon Man’ is a major throwback; blending the naughty wild-child of my favourite decade, Hooch, with the modern taste of SALT… what’s not to love?”
Edd Simpson, Managing Director of SALT added: “We’re really pleased with the final product, both in terms of the liquid itself, and the unique can design"
Twisting My Lemon Man is available to buy now online at www.saltbeerfactory.co.uk and at supermarket retailers including TESCO and MORRISONS! Or find it on draught at your local SALT Taps, ROXYS BALLROOM, and other independents.
For any PR or marketing enquiries, please contact shop@saltbeerfactory.co.uk